Client: Chanel, Allure Fragrance
Agency: Badger & Partners
Allure, by definition, is to entice by charm or attraction.
When someone is attracted to another, there's a distinct radiance in their eyes. The potency lies within this hidden connection, emanating a profound influence.
Successfully tested with consumers worldwide, gaining recognition in the global beauty and fragrance industry. Moreover, it reignited interest in the Allure fragrance for both men and women, reaffirming its position as one of the top fragrances in both the US and European markets.